2024
E-commerce Report On
Rwanda's Business Landscape
In a year that tested every business owner's
resilience, smart entrepreneurs found
new and
better ways to do business in Rwanda. They worked
smarter by using data to
make better decisions.
With INZIRA, you can easily track your sales,
manage your inventory, and understand
your
customers better. The app helps you record
everything happening in your
business which in
turn provides insights that help you make better decisions.
Businesses Moving Online
This significant jump indicates 2 things:
- Businesses are finding it easier to move online
due to platforms like INZIRA - More businesses are looking to expand their
horizons and sell to more people
38%
increase in stores created on INZIRA in 2024.
What this means for your business: Your business needs to BE online.
Yes, there's more competition, but that also means there are more customers shopping online than ever before. The key is finding your special corner of the market.
When and How People Shop Online
Here, we looked at 347,479 orders, and found something cool:
Customers seem to have favourite shopping times! Why should this
matter to you? You could:
Launch your sales campaigns at the perfect moment
Plan your ad spending for the hours when people actually buy
Schedule your social media posts when most shoppers are online
Make sure your website is running smoothly during peak shopping times
Are you a business owner?
when to make moves
Take a look at the cheat sheets to know when to make your
moves and achieve the best results.
Hours of the day with Most Orders
Hours of the day with Least Orders
Hours of the day
with Most Orders
Hours of the day
with Most Orders
Days with most to least shopping
Looks like the weekend is still reserved for owambes, bingeing Netflix and panicking about work on Monday, and not
actually shopping online.
Each month with shopping percentage
We took this local and international, and
broke down where people
are ordering from
the most, both in Rwanda and the world.
Internationally, these are countries people also shopped from:
United States of America
United Kingdom
Ghana
Canada
France
When are people spending the most?
Note: The times with the highest number of orders aren't always the times when customers spend the most money per order. For example, you might get lots of small orders during in the afternoon, but bigger orders in the evening when people have more time to shop.
Average Spending By Hour
Average Spending By Month
channels with most orders
Some shopping channels work better than others. From 347,484 orders analyzed,
here are the top 5 channels with the most orders in 2024.
Website
49.56%
Walk-in (Store)
19.86%
15.45%
13.21%
Others
1.92%
Website
49.56%
Walk-in (Store)
19.86%
15.45%
13.21%
Others
1.92%
What this means for your business: Focus your energy (and money) on channels that work best. But remember - don't put all your eggs in one basket! Most importantly, start tracking your orders to understand your best channels for better conversion in 2025!
Start Tracking Your OrdersFinally, what are the hottest business categories?
Here are some of the most popular products sold on INZIRA in 2024.
Bags
Mica Powder
Tote Bags
Sleeved Bodysuits
Bodycon Tops
Earrings
Tongue Scrappers
Free pants
Bracelets
Lip Masks
How INZIRA will help your business win
Running a business means juggling a lot of tasks - tracking inventory, managing
orders, talking to customers, and more. In 2024, over 100,000 businesses used
INZIRA to make the process easier.
INZIRA has many features, each designed to help you stay on top of your business.
We looked at what helped our users the most last year, and these features came out on top.
Products
This feature lets you add products in different variations - size, colors and more - and helps you track and manage your inventory
Get StartedOrders
This feature allows you record and track every single order, no matter where you sell, get instant alerts for orders on your website, and sync your inventory neatly, so that you easily know when you’re running out of stock.
Get StartedINZIRA Terminal
INZIRA Terminal makes it easy for your staff to collect and confirm payments without waiting for you. You can add up to 5 staff, and they get WhatsApp alerts when payments come in, without seeing your bank account.
Get StartedCollections
This feature allows you create multiple categories for your products, making it easier for your customers to shop on your website.
Get StartedDiscounts
This feature makes it easy for you to create discounts or coupons, without additional math. You can set time frames for when they expire, manage how many times they can be used and more.
Get StartedProducts
This feature lets you add products in different variations - size, colors and more - and helps you track and manage your inventory
Get StartedOrders
This feature allows you record and track every single order, no matter where you sell, get instant alerts for orders on your website, and sync your inventory neatly, so that you easily know when you’re running out of stock.
Get StartedINZIRA Terminal
INZIRA Terminal makes it easy for your staff to collect and confirm payments without waiting for you. You can add up to 5 staff, and they get WhatsApp alerts when payments come in, without seeing your bank account.
Get StartedCollections
This feature allows you create multiple categories for your products, making it easier for your customers to shop on your website.
Get StartedDiscounts
This feature makes it easy for you to create discounts or coupons, without additional math. You can set time frames for when they expire, manage how many times they can be used and more.
Get StartedWhat business owners like you are saying
The INZIRA app is beautifully designed to make running sales seamless, and my brand is a testimony to this fact. It’s so much easier to process the large volume of orders during sales through the website and set up coupons & discounts.
Dresses by Lami
www.dressesbylami.com.ngRunning sales with INZIRA in 2024 was a game changer for my business! INZIRA is simple to use, keeps everything organized, and has boosted my sales significantly. Highly effective!
Oghenetejiri - ogodo
www.latejcreations.orgIn 2024, INZIRA app helped me manage my inventory, orders & customers , and setting up discounts has become a lot more easier since I started using INZIRA. Plus The app / website is also very easy to navigate.
Temitope Gloria
www.topinaemporium.com.ngThe INZIRA app is beautifully designed to make running sales seamless, and my brand is a testimony to this fact. It’s so much easier to process the large volume of orders during sales through the website and set up coupons & discounts.
Dresses by Lami
www.dressesbylami.com.ngRunning sales with INZIRA in 2024 was a game changer for my business! INZIRA is simple to use, keeps everything organized, and has boosted my sales significantly. Highly effective!
Oghenetejiri - ogodo
www.latejcreations.orgWant to know more about growing your business with INZIRA? We’d love to help!
What’s Next?
It doesn’t end at reading this. 2025 is just starting, and there’s enough time to shape
the year into a successful one for your business.
Do These Things 👇🏽
Plan These Things This Month: 👇🏽
Think About These For The Future
You can also take one or two quick, FREE courses to improve yourself and gain more
knowledge to grow your business!
Conclusion
You've seen the numbers. What they mean is:
More people are shopping online than ever before
Customers have clear patterns in when and how they shop
Smart business owners are using tools like INZIRA to stay ahead
The best part? You don't have to figure this
out alone. Thousands of business owners are
already using INZIRA
to grow their businesses
and make their lives easier.
Remember, every big business started small -
but they grew because they had the right
tools and made smart
moves at the right time.
Ready to grow your business? We’re help to
help you.
Have any questions?
Please send an email to
[email protected]
Your Business Bestfriend.
- Businesses Moving Online
- When And How People Shop Online
- When To Make Moves
- When Are People Spending The Most?
- Channels With Most Orders
- How INZIRA Will Help Your Business Win
- What’s Next?
- Conclusion